Posts made in August, 2011

Corporate Sponsors Rock!

Posted by on Aug 31, 2011 | 0 comments

Approaching a corporate sponsor can be a bit nerve wracking, but if you have done your homework that corporate sponsor will be asking to sponsor again and again! Here are some great tips for matching your organization with a strong corporate sponsor.

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Are You Ready for Your End-of-Year Campaign?

Posted by on Aug 28, 2011 | 0 comments

Did you know that Year-end Fundraising brings in 40% of all online donations? Are you ready?

Did you know that 15% of December’s donations happen on the 31st of the month? Are you ready?

Did you know that checklists help any fundraising effort, especially End-of-Year Campaigns? Are you ready?

Take some time and visit the multiple links on this About.com fundraising page – they are filled with ideas and tips from seasoned fundraisers for a successful EOY campaign.

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Did You Thank A Donor Today?

Posted by on Aug 28, 2011 | 0 comments

A larger number of nonprofits than you might think fail to send thank you letters to their donors…these 10 Tips for Thanking Donors from About.com might help! It’s a quick read and might save you time…and a donor or two! Never forget to say thank you!

 

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How to Win (Earn) a Donor

Posted by on Aug 28, 2011 | 0 comments

If you’re like me, you’ve spent hours creating attention-getting collateral and fun gifts to help attract and retain your donor base. Sometimes we forget the KISS (Keep It Simple Stupid) rule and there’s no better time than now for a reminder that donors are people, just like you and me. And just like you and me, donors respond to relationships, personal messages, and gratitude.

Recently in Katya’s Nonprofit Marketing Blog (one of my favorite fundraising blogs) the point was made that donors do not need fancy “stuff” to be drawn to your organization. What they need is sincere effort, and I have paraphrased from Katya’s blog below:

1) RELATIONSHIPS:  Learning about a cause through a friend or family member is the most powerful way to be introduced to it.

2) EMOTIONAL, PERSONAL MESSAGING: Donors want (and need) to feel that they are part of an important cause. Personal stories of lives changed, ideas shared, and victories won help donors to see the value of their contribution.

3) GRATITUDE: Whenever possible, your organization should give supporters the credit for positive change, and thank them for their accomplishments.  This creates a great feeling among donors and makes them want to keep supporting you.  It’s critical for donors to feel their involvement is appreciated.  When they do, they are happy to spread the word because they know their friends will also have a great experience as a supporter.

Simple?  Yes.  Effective?  Very.

And don’t forget, you never really “win” a donor – they aren’t yours for keeps. It’s up to you to keep their attention and support by building an honest relationship.

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Close Your First Gift

Posted by on Aug 26, 2011 | 0 comments

“Failure to close your first gift, regardless of its size, is one of the biggest obstacles to your success in creating partnerships.

Of course, at first we need time and spaciousness with people to explore our respective interests and where they may meet. But we generally wait too long to invite people to join with us. Often, we wait so long that asking might even become awkward.

Remember, when you ask someone to partner with you in concrete ways, you raise the quality of the dialogue and elevate both the relationship and the work you will do together.” —Exponential Fundraising

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Tips to More Successful Online Fundraising

Posted by on Aug 25, 2011 | 0 comments

Online fundraising can be tricky. Here are 10 tips for a better online campaign from ConnecttoCharity.

Online fundraising can be extremely beneficial, but it takes more than just creating an online fundraising page to see results.  Online channels are constantly changing and it can be hard to keep up and gain attention. There are tips and tricks you can use to help achieve your goal. We have provided you with a short list of helpful hints to improve your fundraiser.

The ultimate goal is to better the online donor experience. Read on to see how you can improve your fundraiser.

  1. Use progress meters
    Progress meters show how far you have come and how much more you need to complete your goal. Seeing the fundraiser get closer to its goal will motivate donors to donate.
  2. Make your fundraising page personal
    Potential donors want to connect with you and your cause. Provide them with stories from you or others who have been affected by your organization.
  3. Make sure your page is well organized with the right amount of content
    Cluttered, unorganized sites are hard to navigate and usually turn donors away.  Simplify your page and make it easy for visitors to understand your cause.
  4. Be sure donors easily understand how to donate once on your site
    Once people decide to give, they want to quickly understand how to.  They should not have to search for where and how to donate. Make the process clear and simple.
  5. Give visitors and potential donors reasons why they want to donate via your online channel
    Listing benefits for the user is always a good idea.  Most people want to know what’s in it for them. Assure them online donating for your cause is the right choice.
  6. Guarantee online donating through your page is safe and secure
    Many people can be skeptical about giving their information out over the internet. This may keep some from proceeding.  Assure them their information is secure and their donation will reach its destination.
  7. Make your page appealing
    Visually appealing sites will generate more traffic. Keeping the page clean and simple but also attractive can help keep people on your site, giving them more time to consider donating.
  8. Give the opportunity for donors to share your fundraiser via Twitter and Facebook
    Social media can really help promote your fundraiser.  If a donor feels strongly about your cause as well, give them the ability to easily share your page with their friends, family, and co-workers, in turn exposing you to more potential donors.
  9. Keep the process simple and easy
    A long, difficult process will turn donors away.  Create a clear plan of action they should take in order to help out.
  10. Include a few facts or statistics about your cause
    People who are considering donating want to know about the organization.  Why should they donate? Does it affect them? Giving them some knowledge on the issue will fuel their desire to help.

Use these ten tips as a checklist for improving your online fundraiser.  These simple adjustments will help you reach your goal. Get started today and continue to help your cause.

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Traditional vs Social Media

Posted by on Aug 25, 2011 | 0 comments

Ever wonder how you accomplished anything without today’s technology? Or maybe you are wishing for those simpler days when documents didn’t arrive within seconds of completion from 3000 miles away?  Read this article from Constant Contact’s Headstarter series for a quick lesson in how to make it all work.

 

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Boards Need Lovin’ Too – Even If It’s In Elevator Speech Style

Posted by on Aug 25, 2011 | 0 comments

Boards need encouragement and they, too, need to be reminded of the critical role they play in your organization. They should be recognized and appreciated for what they bring to the table, and encouraged to do more. And sometimes boards need a refresher course, here’s a great article on how to begin.

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Leadership Tips from the Nevada Desert

Posted by on Aug 25, 2011 | 0 comments

If they can do it in the hot, dry, empty desert, you can do it! Check out these leadership tips from Burning Man!

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Mobile Marketing – It Works!

Posted by on Aug 25, 2011 | 0 comments

“Mobile apps can be a powerful marketing tool since they can take advantage of a smartphone’s suite of built-in features.” — 4 Surefire Mobile Marketing Tips

 

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