Donors Give Here, and There Too!

Posted by on Sep 19, 2011 | 0 comments

From our friends at NTEN: a recent report from Target Analytics found that the donors most likely to become multichannel givers are those acquired online: It is the ability of online-acquired donors to become multichannel donors — that is, to start giving through direct mail — that significantly boosts the retention and long-term value of this group of donors far beyond what they would be if online giving were the only channel available.

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