Peer-to-Peer Fundraising Tips

Posted by on Sep 13, 2011 | 0 comments

One of the most popular books about social media this year is Heather Mansfield’s Social Media for Social Good: A How-To Guide For Nonprofits (McGraw Hill, 2011). The four tips below (taken directly from the book) should help to inspire peer-to-peer fundraising:

  1. Help your supporters/fundraisers understand just how your tools work.
  2. Always thank your fundraisers and feature the top ones on your website and in your newsletters.
  3. Set up (friendly) competitions; offer top fundraisers incentives to raise money.
  4. Encourage your fundraisers to set realistic goals. Design success into your fundraising program.
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