Sexy, Red, White and Blue Adjectives

Posted by on Jan 9, 2012 | 0 comments

Honestly. How many descriptors does a noun need?

This short blog post from NeuroscienceMarketing.com states that when dealing with social media “the complexity of language in the content was inversely correlated with the number of shares.” Referencing a study by Dan Zarella as reported in his book Zarrella’s Hierarchy of Contagiousness, the blog reminds us to simplify if we want our content to be picked up and shared.

This is good info and a timely reminder.

We would be wise to keep our scintillating, sappy, serious, heartfelt tweets simple: a PhD writing-style is not likely to win friends on social media.

And on social media especially, don’t we all want to be liked?

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