Are You Making It Easy for Donors to Give Online?

Posted by on Mar 26, 2012 | 0 comments

No matter how much time and money we dedicate to building and redesigning our nonprofit websites, the donation page is often the last area of focus, which is (in my book at least) a huge mistake.

If our content is commanding, great, but if there is confusion and chaos on the donation page it won’t matter.

This post about 11 Donate Now Best Practices highlights successful approaches to online giving and provides a foundation for your online fundraising campaign. Note a few seemingly obvious points: Keep it Simple, Place the DONATE button in a prominent position, Don’t use too many graphics…well, you can read it yourself.

So take a look, then take a look at your donation page. It may be time to make some changes!

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