Turn Up The Fire and Get Your Sexy On

Revelation 3:16 – So then because thou art lukewarm, and neither cold nor hot, I will spue thee out of my mouth. (probably didn’t expect THAT after reading this title, did you?)

OK, OK, you’re right. I’m not typically one to quote scripture, but I’m making an exception. Today we’re talking about being lukewarm in your efforts, in your commitment, in your communications.

And lukewarm just doesn’t cut it.

Not with beverages. Not with bathwater. Not with sexy. Not with donors.

When talking to your donors, your message is either hot or cold. Spicy or bland.  Inspiring or boring. Direct or wishy-washy. Sexy or boring. Passionate or….lukewarm. And since lukewarm doesn’t cut it, that leaves hot, spicy, inspiring, direct, sexy and passionate.

Do these six adjectives describe your messaging? If not, it’s time for a redo.

Here are a few tips to help add spice to your content:

1. Use verbs as a call to action. Create your own action-film version of your message. Add a little spice, be a little “sexy”.
2. Numbers talk. Use them to your advantage, but be honest. Create relevance and substance with numbers.
3. Don’t ramble. Don’t say more than you need to. Keep it short.
4. Avoid filler. Be direct.  Say what you mean and mean what you say.
5. Make it personal. Tell stories. Be passionate. Inspire them to want to be part of your efforts. Remind them that this is their story too.