Posted by Jean Baugh Krisle on Jun 12, 2012 | 0 comments
Revelation 3:16 – So then because thou art lukewarm, and neither cold nor hot, I will spue thee out of my mouth. (probably didn’t expect THAT after reading this title, did you?)
OK, OK, you’re right. I’m not typically one to quote scripture, but I’m making an exception. Today we’re talking about being lukewarm in your efforts, in your commitment, in your communications.
And lukewarm just doesn’t cut it.
Not with beverages. Not with bathwater. Not with sexy. Not with donors.
When talking to your donors, your message is either hot or cold. Spicy or bland. Inspiring or boring. Direct or wishy-washy. Sexy or boring. Passionate or….lukewarm. And since lukewarm doesn’t cut it, that leaves hot, spicy, inspiring, direct, sexy and passionate.
Do these six adjectives describe your messaging? If not, it’s time for a redo.
Here are a few tips to help add spice to your content:
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