Move vs. Touch

Posted by on Jul 9, 2012 | 0 comments

If you’re confused about the terms “move” and “touch” as they apply to nonprofit fundraising, you’re not alone.

Maybe this will help:

  • Move = A strategic action that cultivates a donor, for example: a special “insiders” newsletter subscription, a meeting with the CEO, a one-on-one meeting
  • Touch = Communication with a potential donor, for example: a phone call, a letter of appreciation, a personal note with thank you
Moves, as the word implies, are actions. Communications are touches with donors.
Keep up the good work!

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