Did you vote and does it matter?

Posted by on Nov 6, 2012 | 0 comments

How important is one person’s opinion?

We’ve all heard the stories of elections won by a single vote. But as fundraisers, we need to remember that donors can be “won over, or lost” with a single comment.

How careful are you with your message when speaking to, writing to, and meeting with your donors? And when you misspeak, how do you handle it?

I recently came across this article by Susan Sarver: The Art of Making Amends. It has some good points that we all should pay attention to.

But more importantly, it helps us to ask ourselves how we might want to be treated in a similar situation. If someone has offended us, would we appreciate an effort on their part to make amends? If a mistake was made, would we expect an apology? Or sometimes, is belaboring the point just more damaging? All of this needs to come under consideration when making amends.

Our donors are not all that much different than you and me, they expect to be treated as individuals, not a signature on a check.

Let’s make certain we remember to add the human touch in our outreach, and just as important, let’s remember that we are human too –  we make mistakes.  It’s not the mistake that matters, it’s how we handle it after the fact.  We matter. I matter, you matter, your donors matter, and your words matter. How you handle mistakes will be a determining factor in your future relationship with your donors.

Be careful when crafting messages to donors. Be careful with thank you notes. Be careful in conversation. But continue the outreach, don’t let your fear of mistakes stop you. Your opinion counts, your efforts count.

I hope you voted today, and if America makes a mistake, it’s really how the American people handle the results that will determine the future of our country – not the guy that was elected.

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