Posts made in June, 2013

W.I.I.F.M?

Posted by on Jun 26, 2013 | 0 comments

Well? What’s your response to that?

OK, let’s do this. Pretend I am your donor. You’ve just nailed your personal appeal to me relating concisely and completely your organization’s efforts, your achievements, your goals, and your needs.

You’ve WOW’d me with data showing the expected long range effect of your work. It’s obvious that you are changing lives for the better. And now you look to me; I know you are about to ask me something in an attempt to engage me in your efforts. But all that’s going through my mind is W.I.I.F.M?

What’s in it for me? W.I.I.F.M? What’s in it for me? You’ve talked about you, and about your organization, but what about lil ol’ me? You know, the one with the checkbook….me, your donor?

Talking face-to-face with potential donors can be challenging, but if we remember the simple rule of conversation, which is to ask questions of the other person and NOT talk solely about ourselves, it’s really fairly simple. Imagine attending a party and as you meet new people you start talking about yourself, nothing else (yes, we all know someone who does this – obnoxious, isn’t it?).

It’s not all that much different when you’re talking to your donors, making an appeal, or introducing a campaign…sure, you have to give them the information they will need to make a decision on their involvement, but why not frame your presentation from their viewpoint? Tell them what their involvement will do, who it will affect, how it will make a difference and change lives…remember, this is really about them, it’s not about you.

Tell a compelling story correctly, let them know what’s in it for them, and ask concisely.

You can do this…without being obnoxious!

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