Online Anything

Yup, that’s me!

Posted by on Jul 28, 2012 | 0 comments

Katya made a point in a recent blog post about “the one thing every home page needs”.

I have repeated over and over again the very same advice, in fact, I have implemented it with several organizations I work with. And yet, my home page is missing the one thing every home page needs.

Katya reminded me of the importance of the human connection when someone lands on your home page. I’ve always phrased it as having “eyes” on your home page, someone looking straight back at the viewer. Because when people surf the internet and land on your page, you have 3 seconds to catch their attention. As I’ve said before, the eyes have it.

A viewer’s gaze will automatically connect with the eyes on the face you have chosen to share. Visit your home page, take a look…is there anyone there? If so, do they make you feel welcome? Engaged? Hypnotized? (just kidding)

When you gaze into those eyes,  do they say “Come in and set a spell” or “I need your help”? If not, they should.

And yet, as of this moment as I am typing,  there are no “eyes” on my home page. No one to welcome you to the site and invite you stay awhile.

Therefore, today begins a new strategy. My image will now be used on the blog posts until I can redesign my home page (time is the challenge here, so bear with me please; it will get done!).

So take a look, let me know what you think. And yup, that’s me.

Come on in and set a spell!

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Are You Making It Easy for Donors to Give Online?

Posted by on Mar 26, 2012 | 0 comments

No matter how much time and money we dedicate to building and redesigning our nonprofit websites, the donation page is often the last area of focus, which is (in my book at least) a huge mistake.

If our content is commanding, great, but if there is confusion and chaos on the donation page it won’t matter.

This post about 11 Donate Now Best Practices highlights successful approaches to online giving and provides a foundation for your online fundraising campaign. Note a few seemingly obvious points: Keep it Simple, Place the DONATE button in a prominent position, Don’t use too many graphics…well, you can read it yourself.

So take a look, then take a look at your donation page. It may be time to make some changes!

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8 Lessons Shared (to Our Benefit)

Posted by on Jan 12, 2012 | 0 comments

Brent Beshore, the CEO of AdVentures, created his company in 2007 ( now ranked #28 on the 2011 Inc. 500 list of fastest growing companies in the U.S.)  “to create, enable, or acquire companies that offer transformative communications solutions.”

In this blog post, Beshore recounts 8 lessons learned over the past 6 years.

My take-away? The backbones of start-up success: simplicity, planning, humility, courtesy, focus, perseverance, and profit.

We can learn from his experience.

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5 Easy Steps to a Facebook Ask

Posted by on Jan 10, 2012 | 0 comments

There are many ways to approach your Facebook friends and followers for a donation, but today’s focus is on a soft ask within an event announcement. It’s simple. Quick. Easy. And can be very effective.  Here are the 5 steps to create an effective event page ask:

  1. Create a unique FB Event page announcing your upcoming event
  2. Include a compelling image on the new page
  3. Draft inviting copy describing the event, speaker, activities, etc.
  4. Include a registration link.
  5. Ask for support within your content, as your last paragraph.
Below is a solid example of how to manage Step #5:
“Would you please consider making a donation to the ABC Organization for the Red, White and Blue? If you are not able to support us financially please support the cause of liberty <or whatever your particular cause is, child abuse, etc>  by sharing this with your Facebook friends. Visit our contribution page <don’t forget to insert your contribution page link>. Thank you in advance for your support. It makes all the difference.”
There are many other ways to ask for support on Facebook, but this is a tried and true soft ask that works well and is easily incorporated into your Events Page content. Try it out and let me know how it works for you!
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Sexy, Red, White and Blue Adjectives

Posted by on Jan 9, 2012 | 0 comments

Honestly. How many descriptors does a noun need?

This short blog post from NeuroscienceMarketing.com states that when dealing with social media “the complexity of language in the content was inversely correlated with the number of shares.” Referencing a study by Dan Zarella as reported in his book Zarrella’s Hierarchy of Contagiousness, the blog reminds us to simplify if we want our content to be picked up and shared.

This is good info and a timely reminder.

We would be wise to keep our scintillating, sappy, serious, heartfelt tweets simple: a PhD writing-style is not likely to win friends on social media.

And on social media especially, don’t we all want to be liked?

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