Katya made a point in a recent blog post about “the one thing every home page needs”.
I have repeated over and over again the very same advice, in fact, I have implemented it with several organizations I work with. And yet, my home page is missing the one thing every home page needs.
Katya reminded me of the importance of the human connection when someone lands on your home page. I’ve always phrased it as having “eyes” on your home page, someone looking straight back at the viewer. Because when people surf the internet and land on your page, you have 3 seconds to catch their attention. As I’ve said before, the eyes have it.
A viewer’s gaze will automatically connect with the eyes on the face you have chosen to share. Visit your home page, take a look…is there anyone there? If so, do they make you feel welcome? Engaged? Hypnotized? (just kidding)
When you gaze into those eyes, do they say “Come in and set a spell” or “I need your help”? If not, they should.
And yet, as of this moment as I am typing, there are no “eyes” on my home page. No one to welcome you to the site and invite you stay awhile.
Therefore, today begins a new strategy. My image will now be used on the blog posts until I can redesign my home page (time is the challenge here, so bear with me please; it will get done!).
So take a look, let me know what you think. And yup, that’s me.
Come on in and set a spell!Read More
Fundraisers can’t afford to be unlucky, let alone double unlucky! We need every bit of luck we can get, but even with a big glob of luck factored in, successful fundraising is based on research, preparation and follow through, not luck (although a little luck never hurts!).
The “lucky” or successful fundraiser is typically a tenacious, friendly, hardworking person.
The less successful fundraiser may be considered unlucky, but it’s more likely there is an absence of process, communication, and follow through.
A critical component of successful fundraising is regular, ongoing efforts to identify, cultivate and maintain donor relationships. The ability to do this has nothing to do with luck, but has everything to do with effort.
Below are four tips that will add order to your daily effort:
Once you’ve taken the time to organize and prioritize, your luck (success) just might improve!
It’s much easier to be in the right place at the right time with the right message when your data and efforts are organized!
Maybe the phrase should actually be, unlucky is as unlucky doesn’t.
Here’s wishing you a double dose of GOOD luck! Double luck because a) you’re getting organized, and b) you’re prioritizing!
Lucky is as lucky does!Read More
If our content is commanding, great, but if there is confusion and chaos on the donation page it won’t matter.
This post about 11 Donate Now Best Practices highlights successful approaches to online giving and provides a foundation for your online fundraising campaign. Note a few seemingly obvious points: Keep it Simple, Place the DONATE button in a prominent position, Don’t use too many graphics…well, you can read it yourself.
So take a look, then take a look at your donation page. It may be time to make some changes!Read More
Well, not at my desk, at least not today…but have you ever looked at the clock and realized that you had accomplished nothing but had spent hours mulling things over? I imagine we can all remember a day (or a month) when we managed to while away our productive time being unproductive.
Mulling is good in moderation. Overthinking is dangerous, at any level.
How can these overthinking efforts be corrected?
Fundraising is an “in the moment” industry. Yes, it’s also a long term effort. Yes, we are working on sustainable, long-term relationships. But the reality is, if you miss the moment, it’s gone. Another moment may provide the opportunity for another timely ask or a personal thank you, but the initial opportunity is still lost. You missed it.
So, let’s work on planning, but not overthinking our efforts. How can we do avoid analysis paralysis (a favorite term of a former boss)? Here are a few tips to get you thinking (not too much) about how to rethink (not too much) your thinking processes:
Don’t give this blog post too much thought. Just read it, embrace it, and run with it: send out that thank you note today, work from a simple spreadsheet today, outline the content for your weekly column today, call a donor today….
Make tomorrow a flurry of activity! Don’t overthink, just think and do!Read More
Brent Beshore, the CEO of AdVentures, created his company in 2007 ( now ranked #28 on the 2011 Inc. 500 list of fastest growing companies in the U.S.) “to create, enable, or acquire companies that offer transformative communications solutions.”
In this blog post, Beshore recounts 8 lessons learned over the past 6 years.
My take-away? The backbones of start-up success: simplicity, planning, humility, courtesy, focus, perseverance, and profit.
We can learn from his experience.Read More