Techy Stuff

8 Lessons Shared (to Our Benefit)

Posted by on Jan 12, 2012 | 0 comments

Brent Beshore, the CEO of AdVentures, created his company in 2007 ( now ranked #28 on the 2011 Inc. 500 list of fastest growing companies in the U.S.)  “to create, enable, or acquire companies that offer transformative communications solutions.”

In this blog post, Beshore recounts 8 lessons learned over the past 6 years.

My take-away? The backbones of start-up success: simplicity, planning, humility, courtesy, focus, perseverance, and profit.

We can learn from his experience.

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5 Easy Steps to a Facebook Ask

Posted by on Jan 10, 2012 | 0 comments

There are many ways to approach your Facebook friends and followers for a donation, but today’s focus is on a soft ask within an event announcement. It’s simple. Quick. Easy. And can be very effective.  Here are the 5 steps to create an effective event page ask:

  1. Create a unique FB Event page announcing your upcoming event
  2. Include a compelling image on the new page
  3. Draft inviting copy describing the event, speaker, activities, etc.
  4. Include a registration link.
  5. Ask for support within your content, as your last paragraph.
Below is a solid example of how to manage Step #5:
“Would you please consider making a donation to the ABC Organization for the Red, White and Blue? If you are not able to support us financially please support the cause of liberty <or whatever your particular cause is, child abuse, etc>  by sharing this with your Facebook friends. Visit our contribution page <don’t forget to insert your contribution page link>. Thank you in advance for your support. It makes all the difference.”
There are many other ways to ask for support on Facebook, but this is a tried and true soft ask that works well and is easily incorporated into your Events Page content. Try it out and let me know how it works for you!
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Sexy, Red, White and Blue Adjectives

Posted by on Jan 9, 2012 | 0 comments

Honestly. How many descriptors does a noun need?

This short blog post from NeuroscienceMarketing.com states that when dealing with social media “the complexity of language in the content was inversely correlated with the number of shares.” Referencing a study by Dan Zarella as reported in his book Zarrella’s Hierarchy of Contagiousness, the blog reminds us to simplify if we want our content to be picked up and shared.

This is good info and a timely reminder.

We would be wise to keep our scintillating, sappy, serious, heartfelt tweets simple: a PhD writing-style is not likely to win friends on social media.

And on social media especially, don’t we all want to be liked?

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Straight Talk about Sitting Straight

Posted by on Jan 7, 2012 | 0 comments

I don’t think I’m alone when I say that I’m tired of drama. Employees, managers and donors are all looking for straight talk. And let’s face it, there’s more than one kind of slump.

So here you go, straight talk about sitting up straight. Don’t dismiss this as fluff, a simple posture adjustment can make your job much more pleasant!

My mother always told me to sit straight and stand up straight – I wish I had listened. Because I didn’t listen, and because of the hours I spend at the computer, I fight back strain nearly every day, and I’m not alone. According to Science Daily, the percentage of Americans who suffer back pain is on the rise.

So let’s read Maddie Ruud’s straight talk about sitting up straight! I found this post at HubPages to be very helpful. Maddie shows through words and illustrations how your body should align with your chair, your desk, and your computer to avoid eye, back and wrist strain.

Considering the amount of time most of us spend on the computer, I believe this information can be life changing – so much so that I’ve rearranged my desk/chair/computer set-up as a result of reading it. Make this a final step in your “Getting Back Into The Swing of Things” efforts!

Straight up.

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Did You Know….? (or how to get the biggest bang out of your EOY effort)

Posted by on Dec 13, 2011 | 0 comments

Did you know that 50% of donors will check out your website before making a donation?

Did you know that most online end-of-year giving will happen in the last week of December?

Did you know that there are amazing bloggers in the nonprofit world? Well, they do and there are.

This blog post on Maximizing End-Of-Year Online Giving, by Sandy Rees (CFRE) is a great reminder for those who need to tweak their website for optimum user experience and add life with pictures, color and storytelling.

You should also (you have time, just do it!) review your end-of-year online campaign:

  1. Are your EOY eBlasts drafted and ready to go? They should be short and to the point.
  2. If doable, have you personalized your automatic thank you reply to online donors?
  3. If you are sending an EOY direct mail, it should be going, going, gone!
  4. If you didn’t send an EOY direct mail, you should have your 2012 Annual Appeal direct mail ready to send in early January.
  5. Be honest with your donors. Let them know if you have a deadline, matching funds, special funding needs. Communicate this clearly and succinctly.
  6. Be thankful. I can’t say this enough. Show your gratitude with phone calls, emails, personal notes, automated thank you’s. Not just one, but several.
It’s countdown time. I hope this helps you finalize anything that’s not already completed for your EOY effort.
Let’s end 2011 with a bang!
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